2005 / GOTransit | Rebrand
About the Project
A modern take on Toronto’s public transport company GOTransit. The new branding was designed to embody the experience of a journey, and all of the interesting and wonderful things that can happen along the way. An 145+ icon system was designed, to symbolize the experiences that make up a journey. They are used on traditional/digital collateral, vehicle decals, and their website's user interface.